How Social Media Signals Impact Search Engine Rankings -
How Social Media Signals Impact Search Engine Rankings
Just because Facebook and Twitter aren’t driving you a ton of sales doesn’t mean you shouldn’t leverage them. Why? Because both Google and Bing use data from social sites in order to determine how high to rank your website.
For example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out Moz’s guide. And Shrushti increased its rankings from page 400 to page 1 due to social media.
To show you how social media impacts your search rankings, quicksprout decided to create a infographic that explains the correlation.
Almost 4ye ars ago, in December 2010, Danny Sullivan wrote an insightful piece on social signals and their influence on search engine rankings. The article explored the possibility of social signals affecting rankings, but was early for its time; scalable link building methods were all the rage (because they worked), and not much attention was paid to social signals across a large portion of the industry. Sullivan posed the question:
“…are either of the major search engines actually using those social signals to rank regular search results?”
He concluded that data from Facebook was largely unused by Google (due to not having access to personal wall data from Facebook), but that “retweets serve as a new form of link building. Get your page mentioned in tweets by authoritative people, and that can help your ranking in regular search results, to a degree.”
About two weeks later, Matt Cutts released a Webmaster video in which he confirmed that social signals do, in fact, play a role in organic SEO.
Today…
We’re still trying to figure out just how strong of a role social signals play in organic SEO rankings: multiple studieshave been conducted to determine the exact correlation of social signals and SEO rankings, with varying results. However, it’s clear that the importance of social signals is increasing with time, and that begs several questions:
- How and why do social signals improve rankings?
- What’s the future of social signals with regard to SEO?
- What steps should be taken right now to improve my website’s social signals?
My goal is to explore each of these questions to help readers develop a fundamental knowledge of the critical elements of social signals as they relate to not only SEO, but to the real goal of online marketing: increased website traffic and, ultimately, revenue.
How and why do social signals improve rankings?
While any answer to this question is highly debatable, I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:
- Number of people that like your brand on Facebook
- Number of Facebook shares
- Number of Twitter followers
- Number of tweets mentioning your brand name or including a link to your website
- Number of people that “have you in their circles” (Google+)
If you have any comment to input, please do with the comment box below. VIA SEoireland.org
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How Social Media Signals Impact Search Engine Rankings
Just because Facebook and Twitter aren’t driving you a ton of sales doesn’t mean you shouldn’t leverage them. Why? Because both Google and Bing use data from social sites in order to determine how high to rank your website.
For example, Moz ... -
How Social Media Signals Impact Search Engine Rankings
Just because Facebook and Twitter aren’t driving you a ton of sales doesn’t mean you shouldn’t leverage them. Why? Because both Google and Bing use data from social sites in order to determine how high to rank your website.
For example, M... -
How Social Media Signals Impact Search Engine Rankings
Just because Facebook and Twitter aren’t driving you a ton of sales doesn’t mean you shouldn’t leverage them. Why? Because both Google and Bing use data from social sites in order to determine how high to rank your website.
For example, ... -
How Social Media Signals Impact Search Engine Rankings
Just because Facebook and Twitter aren’t driving you a ton of sales doesn’t mean you shouldn’t leverage them. Why? Because both Google and Bing use data from social sites in order to determine how high to rank your website.
For example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out Moz’s guide. And Shrushti increased its rankings from page 400 to page 1 due to social media.
To show you how social media impacts your search rankings, quicksprout decided to create a infographic that explains the correlation.
Almost 4ye ars ago, in December 2010, Danny Sullivan wrote an insightful piece on social signals and their influence on search engine rankings. The article explored the possibility of social signals affecting rankings, but was early for its time; scalable link building methods were all the rage (because they worked), and not much attention was paid to social signals across a large portion of the industry. Sullivan posed the question:
“…are either of the major search engines actually using those social signals to rank regular search results?”
He concluded that data from Facebook was largely unused by Google (due to not having access to personal wall data from Facebook), but that “retweets serve as a new form of link building. Get your page mentioned in tweets by authoritative people, and that can help your ranking in regular search results, to a degree.”
About two weeks later, Matt Cutts released a Webmaster video in which he confirmed that social signals do, in fact, play a role in organic SEO.
Today…
We’re still trying to figure out just how strong of a role social signals play in organic SEO rankings: multiple studieshave been conducted to determine the exact correlation of social signals and SEO rankings, with varying results. However, it’s clear that the importance of social signals is increasing with time, and that begs several questions:
- How and why do social signals improve rankings?
- What’s the future of social signals with regard to SEO?
- What steps should be taken right now to improve my website’s social signals?
My goal is to explore each of these questions to help readers develop a fundamental knowledge of the critical elements of social signals as they relate to not only SEO, but to the real goal of online marketing: increased website traffic and, ultimately, revenue.
How and why do social signals improve rankings?
While any answer to this question is highly debatable, I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:
- Number of people that like your brand on Facebook
- Number of Facebook shares
- Number of Twitter followers
- Number of tweets mentioning your brand name or including a link to your website
- Number of people that “have you in their circles” (Google+)
If you have any comment to input, please do with the comment box below. VIA SEoireland.org
- Inserts the processed body(text) of the post,
How Social Media Signals Impact Search Engine Rankings
Just because Facebook and Twitter aren’t driving you a ton of sales doesn’t mean you shouldn’t leverage them. Why? Because both Google and Bing use data from social sites in order to determine how high to rank your website.
For example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out Moz’s guide. And Shrushti increased its rankings from page 400 to page 1 due to social media.
To show you how social media impacts your search rankings, quicksprout decided to create a infographic that explains the correlation.
Almost 4ye ars ago, in December 2010, Danny Sullivan wrote an insightful piece on social signals and their influence on search engine rankings. The article explored the possibility of social signals affecting rankings, but was early for its time; scalable link building methods were all the rage (because they worked), and not much attention was paid to social signals across a large portion of the industry. Sullivan posed the question:
“…are either of the major search engines actually using those social signals to rank regular search results?”
He concluded that data from Facebook was largely unused by Google (due to not having access to personal wall data from Facebook), but that “retweets serve as a new form of link building. Get your page mentioned in tweets by authoritative people, and that can help your ranking in regular search results, to a degree.”
About two weeks later, Matt Cutts released a Webmaster video in which he confirmed that social signals do, in fact, play a role in organic SEO.
Today…
We’re still trying to figure out just how strong of a role social signals play in organic SEO rankings: multiple studieshave been conducted to determine the exact correlation of social signals and SEO rankings, with varying results. However, it’s clear that the importance of social signals is increasing with time, and that begs several questions:
- How and why do social signals improve rankings?
- What’s the future of social signals with regard to SEO?
- What steps should be taken right now to improve my website’s social signals?
My goal is to explore each of these questions to help readers develop a fundamental knowledge of the critical elements of social signals as they relate to not only SEO, but to the real goal of online marketing: increased website traffic and, ultimately, revenue.
How and why do social signals improve rankings?
While any answer to this question is highly debatable, I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:
- Number of people that like your brand on Facebook
- Number of Facebook shares
- Number of Twitter followers
- Number of tweets mentioning your brand name or including a link to your website
- Number of people that “have you in their circles” (Google+)
If you have any comment to input, please do with the comment box below. VIA SEoireland.org
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