Tips for Irish Small Businesses - Local Business Ireland Community -
Local Business Ireland – SEO & Statrt-ups Tips By Localbizz.org
There is too much competition for a local business in Ireland , as they have to compete against some big market leaders and they have got their very big budget for SEO and marketing. so here are some of steps that any Irish business must follow to challenge some market leader.
- Presentation :- Representation in terms of website and any other kind of representation throughout internet or like with your business cards and your employees etc. You must represent your business like a great brand and one of the best in local businesses . at some stages and points your customers is going to think why he or she has to choose you among others. so Represent your business & Brand like no other. Use info graphics and better way to present yourself over media. Good business cards are always great to show how great you are , i saw some great designs on some fb page of Print365 and very good brand designs also .it was creative and funny and eye catching. so do something creative that it leaves a mark and impression on others.
- Goal - take time to learn exactly what you and your audience want to achieve from your presentation. The best way to do this is to pick up the phone, go for a coffee, go for a stroll or whatever and just ask them.
- Outline - brain dump everything you could ever possibly want to talk about around the subject and then dig through it, picking out the bits that correspond with what you learnt in step one. My advice on this is be ruthless. You’ll know more than you could possibly talk about so don’t try and cover it all; there’ll always be other opportunities.
- Elaborate - Pick out an outline from the ruthlessly thinned brain dump above and then get creative. Give yourself time to daydream about the best possible things you could say in this presentation and work them into the outline. The more individual your presentation, the more chance you have of delivering something really special.
- Refine - Time for the red pen. Remembering that less is more, go through and refine your presentation so that everything in there deserves to be.
- SEO :- Organic SEO is not an impossible task for any small business,Big companies are often lazy in their approach to search optimisation, so there are plenty of opportunities for small players to compete with bigger brands by adopting a more intelligent, focused strategy that offsets the difference in marketing spend. Just Hire someone better or do something intelligent tricks to get on top of the google.ie search.So, what can Irish small businesses do to buck this trend and gain some SEO traction within Google’s search results pages? The answer lies, as I said earlier, in adopting a more refined approach focused on keywords and search phrases where competition is lower.
- SEO in Ireland – Boost website Ranking - Most Search Experts have it wrong! They only focus on rankings, not revenue
- Rankings and traffic are great, but if those visitors don’t convert into actual euros, it doesn’t matter. All we care about is how much revenue and profit we can drive to your business with help of Search Marketing.
Read More :- Here http://www.localbizz.org/best-seo-guide-small-business-owners-ireland
- King Locally :- This offers small businesses an opportunity to benefit from location-based SEO, without necessarily having to be located in that town. Provided the business can provide a service, or deliver, to the customer at that location there is no reason why this strategy couldn’t be adopted across multiple geographical regions. what i am trying to say is that do anything to lure your local customers and do anything to win their hearts , if you are local king then they will be able to see you . then broad up and capture other areas.A further benefit is that the competition for Geo-targeted search phrases is usually low and because the phrase is often searched at the purchase stage of the buying cycle, the conversion rate can be high which helps reduce your “cost per acquisition” ratio.
- Millions of consumers search for local businesses online everyday. Your local Google+ page connects you with customers on Search, Maps and Google+, no matter what device they are using.
- If the small business has physical locations that consumers can visit, it is essential that the website contains landing pages with content focused specifically on these locations. Very importantly, the page meta title & description tags should also include the town/city name immediately after the key phrase. but also i must say get real practicle if you are serving your customers locally, like a physical address.
- Content & Marketing :- As with online, content is hugely important in a presentation. However, the style of your presentation is just as, if not more, important. We’ve all attended presentations, in SEO or otherwise, that are chocka-block full of excellent content but that are so poorly presented it’s nigh on impossible to stay focused and take anything away. Similarly, I can think of several presentations which I’ve enjoyed immensely at the time but, in retrospect, taught me very little. I’m not saying we should all take crash courses in bullsh*t, but it’s definitely worth appreciating how far style can go towards making or breaking a presentation.
Smart content marketing enables so many more sales opportunities. That means companies can be more discriminating about who they do business with and at the same time hold tight on pricing.
Since the majority of would-be customers are long-time readers, they already understand the value you bring to the table. They don’t come for the cheapest service… They come to get the best. In this way, pricing rarely becomes an obstacle. When you increase your pricing, customers usually don’t have an issue with it.
Content is content, marketing is marketing, and money is money
- I’ve studied and practiced content marketing like a man possessed for a few years, and I’ve started to enjoy the benefits. I found content marketing really did help me better qualify prospects (mostly by cutting loose bad fits faster).
- I thought long and hard and decided the qualifications I was looking for in customers were (1) those that understood and valued my talents and (2) those uninclined to balk at my fees. Amazingly, they turned out to be same customers. So I raised my prices. And demand went up.
We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders.
Let’s deal with the digits. Content marketing can help you make money.
Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better qualify leads, too.
Well-played content marketing tactics will build authority, foster trust, create and activate brand advocates, and inspire referrals.
- Social Media :- Yes its obvious nowadays that you cant ignore this social media thing . many people feel they cant manage the whole social media thing and cant update their pages regularly , well i will say at least do a few to represent yourself socially too . a website is not enough , you must need at least FB , Twitter , Google and linked in to represent yourself on social media. Try to update regularly . use some creative designs on your social pages , run offers , do marketing , interact people and it can help you get some real customers .
- 86% of marketers stated that social media is important for their business
- 89% of marketers stated that increased exposure was the number one benefit of social media marketing
These are the definitive benefits of social media marketing that are listed:
- Increased exposure
- Increased traffic
- Developed loyal fans
- Generated leads
- Improved search ranking
- Grew business partnerships
- Reduced marketing expenses
- Improved sales
- Provided marketplace insight
Social Media is the Game Changer
It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. This is a game changer for businesses engaging in marketing, sales, customer service and other business activities. This is very powerful and has never been available with traditional marketing!
- Increased exposure
- Try Local Directories and places :- if you have a physical address and you are a local business then i must say you got to get your business online on some mapbased business pages websites like google , localbizz.org there are many good websites in ireland to submit your business . many local business in ireland are on them . i would recommend localbizz.org which is ours and i have many reason for that , we are not a directory , we got reviews and customisation like customised URl and space for business owners etc . read our introduction article for that, also on google places and verify it . dont add your business on every directory that its going to be bad impact on your SEO , let me repeat that for you dont add your business on every directory you see as its not going to help your business , just see what they serve and how they represent themselves , see and ask if they backend SEO for your local business in ireland or not .
Add Your Business today :- Ratings & Reviews Join Localbizz – Local Business Community Ireland
Be found across Google
- 97% of consumers search for local businesses online. Be there when they’re looking for you with a business listing – the easiest way to show up on Google Search and Maps.
Improve your business info
- Make sure your customers find the right information about your business by updating your hours, address, contact information and photos.
Connect with your customers
- Understand customer feedback and respond to Local reviews. you can also share important news and updates with your customers.
- Testimonials & Feedback :- Ask your customers to write testimonials for you and get feedback . improve yourself and services if customer is not happy with it . get ratings and reviews from whom you serve and who are your friends , good & Real reviews and help you achieve some real and good trust able customers . tell your customers to review your business , tell them to rate you and your business in terms of service and quality . restaurants need it mostly but i my opinion every local business in ireland need it .
- Create a strategy for how we’ll use testimonials throughout the marketing site to engage customers. * Create a set of clear goals and a hypothesis for the effectiveness for the testimonials that we can test against it and revise. * Select candidates (customer types) that would be a good fit for the testimonials. * Create basic wire frames that show the types of content you’d like to see used here.
The testimonials should:
- Instill confidence is the user that the program will work based on the feedback of a similar professional (this will require having a very clear picture of who this program will be targeted to).
- Act as word of mouth marketing that could be used on other websites, such as Manta and tech review sites.
- Speak to usability, effectiveness, and customer service & support (because you can’t have a support app that lacks support for technical issues with the program itself.
In theory, testimonials should increase usage by the consumer group you are targeting with a particular testimonial. An effectiveness test could be comparing usage of a selected consumer group before and after the release of a testimonial targeting that group. This will require gathering more information during the sign up and on-boarding process.
What To Avoid
Once you get your local business SEO on the right track, the last thing you want to do is make a mistake that’s going to derail your progress. The two biggest things you want to avoid are creating any type of fake reviews or doing anything online that could tarnish your reputation. In terms of fake reviews, Google is quite good at identifying patterns that seem unnatural, so avoid the temptation to write reviews of yourself or pay others to leave positive remarks.
And when it comes to protecting your reputation, even if you receive a negative review, don’t respond in anger. There are countless examples of businesses making things way worse for themselves by getting mad at negative reviews instead of finding a better way to deal with them or simply ignoring the review.
By putting the steps we covered to work, as well as keeping in mind the things that you should avoid, you’ll be able to develop a local SEO presence in Google’s results that will help generate phone calls and visits from highly targeted potential customers.
For any suggestions and help please write to we@localbizz.org , edit the article and Comment any suggestion 
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There is too much competition for a local business in Ireland , as they have to compete against some big market leaders and they have got their very big budget for SEO and marketing. so here are some of steps that... - Local Business Ireland - SEO & Statrt-ups Tips By Localbizz.org
There is too much competition for a local business in Ireland , as they have to compete against some big market leaders and they have got their very big budget for SEO and marketing. so here are some of steps that any... -Local Business Ireland - SEO & Statrt-ups Tips By Localbizz.org
There is too much competition for a local business in Ireland , as they have to compete against some big market leaders and they have got their very big budget for SEO and marketing. so here are some of steps that any ... -
Local Business Ireland – SEO & Statrt-ups Tips By Localbizz.org
There is too much competition for a local business in Ireland , as they have to compete against some big market leaders and they have got their very big budget for SEO and marketing. so here are some of steps that any Irish business must follow to challenge some market leader.
- Presentation :- Representation in terms of website and any other kind of representation throughout internet or like with your business cards and your employees etc. You must represent your business like a great brand and one of the best in local businesses . at some stages and points your customers is going to think why he or she has to choose you among others. so Represent your business & Brand like no other. Use info graphics and better way to present yourself over media. Good business cards are always great to show how great you are , i saw some great designs on some fb page of Print365 and very good brand designs also .it was creative and funny and eye catching. so do something creative that it leaves a mark and impression on others.
- Goal - take time to learn exactly what you and your audience want to achieve from your presentation. The best way to do this is to pick up the phone, go for a coffee, go for a stroll or whatever and just ask them.
- Outline - brain dump everything you could ever possibly want to talk about around the subject and then dig through it, picking out the bits that correspond with what you learnt in step one. My advice on this is be ruthless. You’ll know more than you could possibly talk about so don’t try and cover it all; there’ll always be other opportunities.
- Elaborate - Pick out an outline from the ruthlessly thinned brain dump above and then get creative. Give yourself time to daydream about the best possible things you could say in this presentation and work them into the outline. The more individual your presentation, the more chance you have of delivering something really special.
- Refine - Time for the red pen. Remembering that less is more, go through and refine your presentation so that everything in there deserves to be.
- SEO :- Organic SEO is not an impossible task for any small business,Big companies are often lazy in their approach to search optimisation, so there are plenty of opportunities for small players to compete with bigger brands by adopting a more intelligent, focused strategy that offsets the difference in marketing spend. Just Hire someone better or do something intelligent tricks to get on top of the google.ie search.So, what can Irish small businesses do to buck this trend and gain some SEO traction within Google’s search results pages? The answer lies, as I said earlier, in adopting a more refined approach focused on keywords and search phrases where competition is lower.
- SEO in Ireland – Boost website Ranking - Most Search Experts have it wrong! They only focus on rankings, not revenue
- Rankings and traffic are great, but if those visitors don’t convert into actual euros, it doesn’t matter. All we care about is how much revenue and profit we can drive to your business with help of Search Marketing.
Read More :- Here http://www.localbizz.org/best-seo-guide-small-business-owners-ireland
- King Locally :- This offers small businesses an opportunity to benefit from location-based SEO, without necessarily having to be located in that town. Provided the business can provide a service, or deliver, to the customer at that location there is no reason why this strategy couldn’t be adopted across multiple geographical regions. what i am trying to say is that do anything to lure your local customers and do anything to win their hearts , if you are local king then they will be able to see you . then broad up and capture other areas.A further benefit is that the competition for Geo-targeted search phrases is usually low and because the phrase is often searched at the purchase stage of the buying cycle, the conversion rate can be high which helps reduce your “cost per acquisition” ratio.
- Millions of consumers search for local businesses online everyday. Your local Google+ page connects you with customers on Search, Maps and Google+, no matter what device they are using.
- If the small business has physical locations that consumers can visit, it is essential that the website contains landing pages with content focused specifically on these locations. Very importantly, the page meta title & description tags should also include the town/city name immediately after the key phrase. but also i must say get real practicle if you are serving your customers locally, like a physical address.
- Content & Marketing :- As with online, content is hugely important in a presentation. However, the style of your presentation is just as, if not more, important. We’ve all attended presentations, in SEO or otherwise, that are chocka-block full of excellent content but that are so poorly presented it’s nigh on impossible to stay focused and take anything away. Similarly, I can think of several presentations which I’ve enjoyed immensely at the time but, in retrospect, taught me very little. I’m not saying we should all take crash courses in bullsh*t, but it’s definitely worth appreciating how far style can go towards making or breaking a presentation.
Smart content marketing enables so many more sales opportunities. That means companies can be more discriminating about who they do business with and at the same time hold tight on pricing.
Since the majority of would-be customers are long-time readers, they already understand the value you bring to the table. They don’t come for the cheapest service… They come to get the best. In this way, pricing rarely becomes an obstacle. When you increase your pricing, customers usually don’t have an issue with it.
Content is content, marketing is marketing, and money is money
- I’ve studied and practiced content marketing like a man possessed for a few years, and I’ve started to enjoy the benefits. I found content marketing really did help me better qualify prospects (mostly by cutting loose bad fits faster).
- I thought long and hard and decided the qualifications I was looking for in customers were (1) those that understood and valued my talents and (2) those uninclined to balk at my fees. Amazingly, they turned out to be same customers. So I raised my prices. And demand went up.
We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders.
Let’s deal with the digits. Content marketing can help you make money.
Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better qualify leads, too.
Well-played content marketing tactics will build authority, foster trust, create and activate brand advocates, and inspire referrals.
- Social Media :- Yes its obvious nowadays that you cant ignore this social media thing . many people feel they cant manage the whole social media thing and cant update their pages regularly , well i will say at least do a few to represent yourself socially too . a website is not enough , you must need at least FB , Twitter , Google and linked in to represent yourself on social media. Try to update regularly . use some creative designs on your social pages , run offers , do marketing , interact people and it can help you get some real customers .
- 86% of marketers stated that social media is important for their business
- 89% of marketers stated that increased exposure was the number one benefit of social media marketing
These are the definitive benefits of social media marketing that are listed:
- Increased exposure
- Increased traffic
- Developed loyal fans
- Generated leads
- Improved search ranking
- Grew business partnerships
- Reduced marketing expenses
- Improved sales
- Provided marketplace insight
Social Media is the Game Changer
It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. This is a game changer for businesses engaging in marketing, sales, customer service and other business activities. This is very powerful and has never been available with traditional marketing!
- Increased exposure
- Try Local Directories and places :- if you have a physical address and you are a local business then i must say you got to get your business online on some mapbased business pages websites like google , localbizz.org there are many good websites in ireland to submit your business . many local business in ireland are on them . i would recommend localbizz.org which is ours and i have many reason for that , we are not a directory , we got reviews and customisation like customised URl and space for business owners etc . read our introduction article for that, also on google places and verify it . dont add your business on every directory that its going to be bad impact on your SEO , let me repeat that for you dont add your business on every directory you see as its not going to help your business , just see what they serve and how they represent themselves , see and ask if they backend SEO for your local business in ireland or not .
Add Your Business today :- Ratings & Reviews Join Localbizz – Local Business Community Ireland
Be found across Google
- 97% of consumers search for local businesses online. Be there when they’re looking for you with a business listing – the easiest way to show up on Google Search and Maps.
Improve your business info
- Make sure your customers find the right information about your business by updating your hours, address, contact information and photos.
Connect with your customers
- Understand customer feedback and respond to Local reviews. you can also share important news and updates with your customers.
- Testimonials & Feedback :- Ask your customers to write testimonials for you and get feedback . improve yourself and services if customer is not happy with it . get ratings and reviews from whom you serve and who are your friends , good & Real reviews and help you achieve some real and good trust able customers . tell your customers to review your business , tell them to rate you and your business in terms of service and quality . restaurants need it mostly but i my opinion every local business in ireland need it .
- Create a strategy for how we’ll use testimonials throughout the marketing site to engage customers. * Create a set of clear goals and a hypothesis for the effectiveness for the testimonials that we can test against it and revise. * Select candidates (customer types) that would be a good fit for the testimonials. * Create basic wire frames that show the types of content you’d like to see used here.
The testimonials should:
- Instill confidence is the user that the program will work based on the feedback of a similar professional (this will require having a very clear picture of who this program will be targeted to).
- Act as word of mouth marketing that could be used on other websites, such as Manta and tech review sites.
- Speak to usability, effectiveness, and customer service & support (because you can’t have a support app that lacks support for technical issues with the program itself.
In theory, testimonials should increase usage by the consumer group you are targeting with a particular testimonial. An effectiveness test could be comparing usage of a selected consumer group before and after the release of a testimonial targeting that group. This will require gathering more information during the sign up and on-boarding process.
What To Avoid
Once you get your local business SEO on the right track, the last thing you want to do is make a mistake that’s going to derail your progress. The two biggest things you want to avoid are creating any type of fake reviews or doing anything online that could tarnish your reputation. In terms of fake reviews, Google is quite good at identifying patterns that seem unnatural, so avoid the temptation to write reviews of yourself or pay others to leave positive remarks.
And when it comes to protecting your reputation, even if you receive a negative review, don’t respond in anger. There are countless examples of businesses making things way worse for themselves by getting mad at negative reviews instead of finding a better way to deal with them or simply ignoring the review.
By putting the steps we covered to work, as well as keeping in mind the things that you should avoid, you’ll be able to develop a local SEO presence in Google’s results that will help generate phone calls and visits from highly targeted potential customers.
For any suggestions and help please write to we@localbizz.org , edit the article and Comment any suggestion
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Local Business Ireland - SEO & Statrt-ups Tips By Localbizz.org
There is too much competition for a local business in Ireland , as they have to compete against some big market leaders and they have got their very big budget for SEO and marketing. so here are some of steps that any Irish business must follow to challenge some market leader.
- Presentation :- Representation in terms of website and any other kind of representation throughout internet or like with your business cards and your employees etc. You must represent your business like a great brand and one of the best in local businesses . at some stages and points your customers is going to think why he or she has to choose you among others. so Represent your business & Brand like no other. Use info graphics and better way to present yourself over media. Good business cards are always great to show how great you are , i saw some great designs on some fb page of Print365 and very good brand designs also .it was creative and funny and eye catching. so do something creative that it leaves a mark and impression on others.
- Goal - take time to learn exactly what you and your audience want to achieve from your presentation. The best way to do this is to pick up the phone, go for a coffee, go for a stroll or whatever and just ask them.
- Outline - brain dump everything you could ever possibly want to talk about around the subject and then dig through it, picking out the bits that correspond with what you learnt in step one. My advice on this is be ruthless. You'll know more than you could possibly talk about so don't try and cover it all; there'll always be other opportunities.
- Elaborate - Pick out an outline from the ruthlessly thinned brain dump above and then get creative. Give yourself time to daydream about the best possible things you could say in this presentation and work them into the outline. The more individual your presentation, the more chance you have of delivering something really special.
- Refine - Time for the red pen. Remembering that less is more, go through and refine your presentation so that everything in there deserves to be.
- SEO :- Organic SEO is not an impossible task for any small business,Big companies are often lazy in their approach to search optimisation, so there are plenty of opportunities for small players to compete with bigger brands by adopting a more intelligent, focused strategy that offsets the difference in marketing spend. Just Hire someone better or do something intelligent tricks to get on top of the google.ie search.So, what can Irish small businesses do to buck this trend and gain some SEO traction within Google’s search results pages? The answer lies, as I said earlier, in adopting a more refined approach focused on keywords and search phrases where competition is lower.
- SEO in Ireland – Boost website Ranking - Most Search Experts have it wrong! They only focus on rankings, not revenue
- Rankings and traffic are great, but if those visitors don’t convert into actual euros, it doesn’t matter. All we care about is how much revenue and profit we can drive to your business with help of Search Marketing.
Read More :- Here http://www.localbizz.org/best-seo-guide-small-business-owners-ireland
- King Locally :- This offers small businesses an opportunity to benefit from location-based SEO, without necessarily having to be located in that town. Provided the business can provide a service, or deliver, to the customer at that location there is no reason why this strategy couldn't be adopted across multiple geographical regions. what i am trying to say is that do anything to lure your local customers and do anything to win their hearts , if you are local king then they will be able to see you . then broad up and capture other areas.A further benefit is that the competition for Geo-targeted search phrases is usually low and because the phrase is often searched at the purchase stage of the buying cycle, the conversion rate can be high which helps reduce your “cost per acquisition” ratio.
- Millions of consumers search for local businesses online everyday. Your local Google+ page connects you with customers on Search, Maps and Google+, no matter what device they are using.
- If the small business has physical locations that consumers can visit, it is essential that the website contains landing pages with content focused specifically on these locations. Very importantly, the page meta title & description tags should also include the town/city name immediately after the key phrase. but also i must say get real practicle if you are serving your customers locally, like a physical address.
- Content & Marketing :- As with online, content is hugely important in a presentation. However, the style of your presentation is just as, if not more, important. We've all attended presentations, in SEO or otherwise, that are chocka-block full of excellent content but that are so poorly presented it's nigh on impossible to stay focused and take anything away. Similarly, I can think of several presentations which I've enjoyed immensely at the time but, in retrospect, taught me very little. I'm not saying we should all take crash courses in bullsh*t, but it's definitely worth appreciating how far style can go towards making or breaking a presentation.
Smart content marketing enables so many more sales opportunities. That means companies can be more discriminating about who they do business with and at the same time hold tight on pricing.
Since the majority of would-be customers are long-time readers, they already understand the value you bring to the table. They don’t come for the cheapest service… They come to get the best. In this way, pricing rarely becomes an obstacle. When you increase your pricing, customers usually don’t have an issue with it.
Content is content, marketing is marketing, and money is money
- I’ve studied and practiced content marketing like a man possessed for a few years, and I’ve started to enjoy the benefits. I found content marketing really did help me better qualify prospects (mostly by cutting loose bad fits faster).
- I thought long and hard and decided the qualifications I was looking for in customers were (1) those that understood and valued my talents and (2) those uninclined to balk at my fees. Amazingly, they turned out to be same customers. So I raised my prices. And demand went up.
We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders.
Let’s deal with the digits. Content marketing can help you make money.
Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better qualify leads, too.
Well-played content marketing tactics will build authority, foster trust, create and activate brand advocates, and inspire referrals.
- Social Media :- Yes its obvious nowadays that you cant ignore this social media thing . many people feel they cant manage the whole social media thing and cant update their pages regularly , well i will say at least do a few to represent yourself socially too . a website is not enough , you must need at least FB , Twitter , Google and linked in to represent yourself on social media. Try to update regularly . use some creative designs on your social pages , run offers , do marketing , interact people and it can help you get some real customers .
- 86% of marketers stated that social media is important for their business
- 89% of marketers stated that increased exposure was the number one benefit of social media marketing
These are the definitive benefits of social media marketing that are listed:
- Increased exposure
- Increased traffic
- Developed loyal fans
- Generated leads
- Improved search ranking
- Grew business partnerships
- Reduced marketing expenses
- Improved sales
- Provided marketplace insight
Social Media is the Game Changer
It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. This is a game changer for businesses engaging in marketing, sales, customer service and other business activities. This is very powerful and has never been available with traditional marketing!
- Increased exposure
- Try Local Directories and places :- if you have a physical address and you are a local business then i must say you got to get your business online on some mapbased business pages websites like google , localbizz.org there are many good websites in ireland to submit your business . many local business in ireland are on them . i would recommend localbizz.org which is ours and i have many reason for that , we are not a directory , we got reviews and customisation like customised URl and space for business owners etc . read our introduction article for that, also on google places and verify it . dont add your business on every directory that its going to be bad impact on your SEO , let me repeat that for you dont add your business on every directory you see as its not going to help your business , just see what they serve and how they represent themselves , see and ask if they backend SEO for your local business in ireland or not .
Be found across Google
- 97% of consumers search for local businesses online. Be there when they’re looking for you with a business listing - the easiest way to show up on Google Search and Maps.
Improve your business info
- Make sure your customers find the right information about your business by updating your hours, address, contact information and photos.
Connect with your customers
- Understand customer feedback and respond to Local reviews. you can also share important news and updates with your customers.
- Testimonials & Feedback :- Ask your customers to write testimonials for you and get feedback . improve yourself and services if customer is not happy with it . get ratings and reviews from whom you serve and who are your friends , good & Real reviews and help you achieve some real and good trust able customers . tell your customers to review your business , tell them to rate you and your business in terms of service and quality . restaurants need it mostly but i my opinion every local business in ireland need it .
- Create a strategy for how we'll use testimonials throughout the marketing site to engage customers. * Create a set of clear goals and a hypothesis for the effectiveness for the testimonials that we can test against it and revise. * Select candidates (customer types) that would be a good fit for the testimonials. * Create basic wire frames that show the types of content you'd like to see used here.
- Instill confidence is the user that the program will work based on the feedback of a similar professional (this will require having a very clear picture of who this program will be targeted to).
- Act as word of mouth marketing that could be used on other websites, such as Manta and tech review sites.
- Speak to usability, effectiveness, and customer service & support (because you can't have a support app that lacks support for technical issues with the program itself.
In theory, testimonials should increase usage by the consumer group you are targeting with a particular testimonial. An effectiveness test could be comparing usage of a selected consumer group before and after the release of a testimonial targeting that group. This will require gathering more information during the sign up and on-boarding process.
What To Avoid
Once you get your local business SEO on the right track, the last thing you want to do is make a mistake that’s going to derail your progress. The two biggest things you want to avoid are creating any type of fake reviews or doing anything online that could tarnish your reputation. In terms of fake reviews, Google is quite good at identifying patterns that seem unnatural, so avoid the temptation to write reviews of yourself or pay others to leave positive remarks.
And when it comes to protecting your reputation, even if you receive a negative review, don’t respond in anger. There are countless examples of businesses making things way worse for themselves by getting mad at negative reviews instead of finding a better way to deal with them or simply ignoring the review.
By putting the steps we covered to work, as well as keeping in mind the things that you should avoid, you’ll be able to develop a local SEO presence in Google’s results that will help generate phone calls and visits from highly targeted potential customers.
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